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The Snowbank
The Snowbank
Our latest insights into challenges faced by non-profits,
governments, and businesses today and in the future
Our Team ››
Ideas › Insights › Actions ››
Your Success ››
Little flakes from our experiences
add up to big piles of knowledge
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The Snowbank
Our latest insights into challenges faced by non-profits,
governments, and businesses today and in the future
Our Teams ›› Ideas › Insights › Actions ›› Your Success
Little flakes from our experiences add up a big pile of knowledge
Little insights, big ideas
By Rachel Marvin - Fellow, Marketing
•
12 Apr, 2024
Root Cause Analysis (RCA) is your "microscope" to look in depth at your organization, examine what's beneath the surface, and pinpoint the real reasons your organization can't overcome its challenges. Employing a methodical approach and continuously asking "why" uncovers the often complex layers of the problem and find out where they start. RCA helps you see patterns, connect causes and effects and, ultimately, learn and address what's kicking off the "chain of events" that prevent you from achieving and sustaining desired performance.
By Snowflake Consulting
•
19 Mar, 2024
We created this short video to show you how you can reach and persuade more of the under-served and in need populations in your area through Relationship Marketing (RM). This powerful approach will help you make a greater impact in your community and in the lives of your neighbors.
By Snowflake Consulting
•
22 Feb, 2024
Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.
By Snowflake Consulting
•
19 Feb, 2024
All non-profits exist, of course, to provide some sort of social benefit, often in the form of help to people in need. They strive for impact and, for those in the line of human services, success is defined by the extent to which populations served experience positive outcomes. This requires developing effective programs and making them both accessible to and used by the affected populations. That's where RM comes in.
By Snowflake Consulting
•
21 Dec, 2023
Do you remember, as a child, how much you longed for a particular gift, waited anxiously for the "big day" and, when you received what you wanted, felt really happy? As an adult, you've probably made New Year's resolutions, waiting (maybe patiently, perhaps not) for January 1st when you'd start anew and do things differently? Even amidst the hustle of the season, many of you also find an inner peace being with your loved ones (although admittedly, there may be limits to how much you can take). This is what the "winter holidays" should be about: hope, anticipation, joy, and peace.
By Snowflake Consulting
•
18 Dec, 2023
Internal Communications functions typically have the required understanding of their governments, the populations, and the local contexts, and they have the necessary capabilities. This optimally positions them as subject matter experts (SMEs) so they can be internal consultants to government leaders, who become their internal clients. Together, they’re able to get the best information and extract key data points essential for sound strategic decisions, outcome measurement, and course corrections.
By Snowflake Consulting
•
22 Oct, 2023
In our “side discussions” at the 3CMA Conference, most people told us their governments' leaders didn't necessarily see Communications departments as a "value add" worthy of integration to any significant degree. This is a mistake. Close, on-going collaboration between Communications and public-facing functions can help better prioritize and design responsive services, improve interactive experiences and accessibility, and more, while also increasing total government cost-effectiveness.
By Snowflake Consulting
•
13 Sep, 2023
When government executives and communications leaders take a broader view of value proposition, and when communications organizations are empowered, resourced, equipped, and fully integrated across departments and agencies and their capabilities are actually used, they can contribute so much more.
By Snowflake Consulting
•
20 Jun, 2023
Why should you care about “going modern” and taking a new look at how your non-profit is marketing to donors? There’s one big reason: Relationship marketing can generate a much higher and more consistent return on investment (ROI) than the traditional and “try everything” things many organizations are focusing on now. What does this mean? Well, for every dollar and every hour you put into outreach and engagement efforts, you’ll get far more back from donors than most non-profits are now, and you’ll be more effective at maintaining your base over time. Read: Sustainability, predictability, and growth.
By Snowflake Consulting
•
13 Jun, 2023
The remaining challenge is to find the right platform given what you’re looking for and what you can spend. You have three options: (1) Phone a friend, (2) Conduct market research, and (3) Issue a Request for Proposals (RFP). In theory, they’re all fine, but the first is limiting, and the second requires a lot of effort. Exploring is ideal... why not let others do the work for you by identifying themselves? An RFP (or its close cousin, a Request for Information) is your best chance to see the breadth and depth of the market. You should cast a wide net. If you restrict the field to just the “popular” vendors, you’ll miss products that may meet your unique needs best.
By Rachel Marvin - Fellow, Marketing
•
12 Apr, 2024
Root Cause Analysis (RCA) is your "microscope" to look in depth at your organization, examine what's beneath the surface, and pinpoint the real reasons your organization can't overcome its challenges. Employing a methodical approach and continuously asking "why" uncovers the often complex layers of the problem and find out where they start. RCA helps you see patterns, connect causes and effects and, ultimately, learn and address what's kicking off the "chain of events" that prevent you from achieving and sustaining desired performance.
By Snowflake Consulting
•
19 Mar, 2024
We created this short video to show you how you can reach and persuade more of the under-served and in need populations in your area through Relationship Marketing (RM). This powerful approach will help you make a greater impact in your community and in the lives of your neighbors.
By Snowflake Consulting
•
22 Feb, 2024
Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.
By Snowflake Consulting
•
19 Feb, 2024
All non-profits exist, of course, to provide some sort of social benefit, often in the form of help to people in need. They strive for impact and, for those in the line of human services, success is defined by the extent to which populations served experience positive outcomes. This requires developing effective programs and making them both accessible to and used by the affected populations. That's where RM comes in.
By Snowflake Consulting
•
21 Dec, 2023
Do you remember, as a child, how much you longed for a particular gift, waited anxiously for the "big day" and, when you received what you wanted, felt really happy? As an adult, you've probably made New Year's resolutions, waiting (maybe patiently, perhaps not) for January 1st when you'd start anew and do things differently? Even amidst the hustle of the season, many of you also find an inner peace being with your loved ones (although admittedly, there may be limits to how much you can take). This is what the "winter holidays" should be about: hope, anticipation, joy, and peace.
By Snowflake Consulting
•
18 Dec, 2023
Internal Communications functions typically have the required understanding of their governments, the populations, and the local contexts, and they have the necessary capabilities. This optimally positions them as subject matter experts (SMEs) so they can be internal consultants to government leaders, who become their internal clients. Together, they’re able to get the best information and extract key data points essential for sound strategic decisions, outcome measurement, and course corrections.
By Snowflake Consulting
•
22 Oct, 2023
In our “side discussions” at the 3CMA Conference, most people told us their governments' leaders didn't necessarily see Communications departments as a "value add" worthy of integration to any significant degree. This is a mistake. Close, on-going collaboration between Communications and public-facing functions can help better prioritize and design responsive services, improve interactive experiences and accessibility, and more, while also increasing total government cost-effectiveness.
By Snowflake Consulting
•
13 Sep, 2023
When government executives and communications leaders take a broader view of value proposition, and when communications organizations are empowered, resourced, equipped, and fully integrated across departments and agencies and their capabilities are actually used, they can contribute so much more.
By Snowflake Consulting
•
20 Jun, 2023
Why should you care about “going modern” and taking a new look at how your non-profit is marketing to donors? There’s one big reason: Relationship marketing can generate a much higher and more consistent return on investment (ROI) than the traditional and “try everything” things many organizations are focusing on now. What does this mean? Well, for every dollar and every hour you put into outreach and engagement efforts, you’ll get far more back from donors than most non-profits are now, and you’ll be more effective at maintaining your base over time. Read: Sustainability, predictability, and growth.
By Rachel Marvin - Fellow, Marketing
•
12 Apr, 2024
Root Cause Analysis (RCA) is your "microscope" to look in depth at your organization, examine what's beneath the surface, and pinpoint the real reasons your organization can't overcome its challenges. Employing a methodical approach and continuously asking "why" uncovers the often complex layers of the problem and find out where they start. RCA helps you see patterns, connect causes and effects and, ultimately, learn and address what's kicking off the "chain of events" that prevent you from achieving and sustaining desired performance.
By Snowflake Consulting
•
19 Mar, 2024
We created this short video to show you how you can reach and persuade more of the under-served and in need populations in your area through Relationship Marketing (RM). This powerful approach will help you make a greater impact in your community and in the lives of your neighbors.
By Snowflake Consulting
•
22 Feb, 2024
Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.
By Snowflake Consulting
•
19 Feb, 2024
All non-profits exist, of course, to provide some sort of social benefit, often in the form of help to people in need. They strive for impact and, for those in the line of human services, success is defined by the extent to which populations served experience positive outcomes. This requires developing effective programs and making them both accessible to and used by the affected populations. That's where RM comes in.
By Snowflake Consulting
•
21 Dec, 2023
Do you remember, as a child, how much you longed for a particular gift, waited anxiously for the "big day" and, when you received what you wanted, felt really happy? As an adult, you've probably made New Year's resolutions, waiting (maybe patiently, perhaps not) for January 1st when you'd start anew and do things differently? Even amidst the hustle of the season, many of you also find an inner peace being with your loved ones (although admittedly, there may be limits to how much you can take). This is what the "winter holidays" should be about: hope, anticipation, joy, and peace.
By Snowflake Consulting
•
18 Dec, 2023
Internal Communications functions typically have the required understanding of their governments, the populations, and the local contexts, and they have the necessary capabilities. This optimally positions them as subject matter experts (SMEs) so they can be internal consultants to government leaders, who become their internal clients. Together, they’re able to get the best information and extract key data points essential for sound strategic decisions, outcome measurement, and course corrections.
By Snowflake Consulting
•
22 Oct, 2023
In our “side discussions” at the 3CMA Conference, most people told us their governments' leaders didn't necessarily see Communications departments as a "value add" worthy of integration to any significant degree. This is a mistake. Close, on-going collaboration between Communications and public-facing functions can help better prioritize and design responsive services, improve interactive experiences and accessibility, and more, while also increasing total government cost-effectiveness.
By Snowflake Consulting
•
13 Sep, 2023
When government executives and communications leaders take a broader view of value proposition, and when communications organizations are empowered, resourced, equipped, and fully integrated across departments and agencies and their capabilities are actually used, they can contribute so much more.
By Snowflake Consulting
•
20 Jun, 2023
Why should you care about “going modern” and taking a new look at how your non-profit is marketing to donors? There’s one big reason: Relationship marketing can generate a much higher and more consistent return on investment (ROI) than the traditional and “try everything” things many organizations are focusing on now. What does this mean? Well, for every dollar and every hour you put into outreach and engagement efforts, you’ll get far more back from donors than most non-profits are now, and you’ll be more effective at maintaining your base over time. Read: Sustainability, predictability, and growth.
By Snowflake Consulting
•
13 Jun, 2023
The remaining challenge is to find the right platform given what you’re looking for and what you can spend. You have three options: (1) Phone a friend, (2) Conduct market research, and (3) Issue a Request for Proposals (RFP). In theory, they’re all fine, but the first is limiting, and the second requires a lot of effort. Exploring is ideal... why not let others do the work for you by identifying themselves? An RFP (or its close cousin, a Request for Information) is your best chance to see the breadth and depth of the market. You should cast a wide net. If you restrict the field to just the “popular” vendors, you’ll miss products that may meet your unique needs best.
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