Seven steps will ultimately capture the attentions of people in the relevant segments and persuade them to engage. If you’ve been a regular reader of our blog, they’ll sound familiar. They’re essentially the same steps non-profits should be taking in marketing to donors. We’re simply applying them in another context and adapting them to achieve a different set of outcomes. Just as with RM-based donor outreach, marketing should take the lead, and executives need to stay in the loop to increase access, improve programs, etc.