Business Services
Socially Responsible Businesses Across Industries
Our model for outstanding results ›
Research ›
Investment ›
Sales ›
Delivery ›
Efficiency ››
Find your niche and give customers what
they want, better than your competitors.
Business Services
Socially Responsible Businesses Across Industries
Our model for achieving and sustaining outstanding results ›
Research › Investment › Sales › Delivery › Efficiency ››
Find your niche and give customers what they want, better than your competitors.
Make your goals your reality
Market clarity. Unique value proposition. Efficient operations. Effective sales, high quality products and services, and customer retention and growth. Invest in these things, and you'll reap the rewards.
Your company has the potential to thrive
Results are essential, and time is of the essence
Socially responsible businesses across industries, around the world
Professional Services, Technology Services, Hospitality, Health Care,
Retail, Financial Services, Food and Beverage, Manufacturing, and more
With a little help, you can ensure your products and services align with market demand... employ the right structures... improve efficiencies through process and technology... get the right people... reach customers...
Imagine and invest in your organization's future
Together, we can make your vision become reality
Our Strategy, Growth, Delivery framework ›
Use your business as a force for good ›
Insights on Our Blog
In-house Communications and Strategy ›
Integrating Government Communications ›
Read more posts on The Snowbank ›
Goals, Challenges, and Solutions
Snowflake works with C-level executives and senior management teams in socially responsible businesses of all sizes, at all stages of growth, across a range of industries, in the US and abroad. We help them articulate their visions, develop cost-effective organizations and processes, make the right investments in people and technologies, and market their products and services. Companies get sustainable, profitable growth, and make an impact in the community.
Expand the boxes below to see examples of what business leaders are asking and how we help answer.
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Supplying Demand
Targets, Value, and Approach
What do our markets look like, and what are they looking for?
What is revenue potential for in our target market segments?
Who are our competitors, and how are they succeeding?
What are the differentiators in our products, services, approach, etc.
How (and/or where) should we deliver what we're offering?
Strategy
Market Alignment
Strategy
Market Alignment
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Research. Respond.
Collaboration Highlights
Listen to key "customer" and stakeholder voices and explore data to learn needs and wants.
Define aspirations, measurable milestones, and generate "big ideas" to achieve objectives.
Work through scenarios to develop contingency plans for macro- and local-level changes.
Refine, implement, manage, and govern the program, and make informed decisions.
Read a case study ›
Contact us to learn more ›
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Laying a Foundation
Growth and Increased Profitability
What functions do we need for sales, delivery, and innovation?
What can the "back office" look like to balance needs and costs?
How can we optimize our core processes and technologies?
Where can we use technology to improve internal workflows?
How can we enhance customer interactions and experiences?
ORGANIZATION
Setup for Success
Organization
Setup for Success
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Build. Streamline.
Collaboration Highlights
Optimize functions and align structures, empower leaders, and create synergies.
Streamline key workflows and clarify interfaces, within and across departments.
Incorporate key technologies to support internal processes and "customer" experiences.
Integrate delivery and support functions to increase cost-effectiveness of public services.
Read a case study ›
Contact us to learn more ›
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Doing the Work
People Who Can Deliver
What key skills do we need for sustainable, profitable growth?
How should we design jobs for effectiveness and "fillability?"
How can build capacity and foster our culture, within budget?
How do we develop, incentivize, and retain top-notch staff?
How do we promote diversity in and participation by our staff?
PEOPLE
Exceptional Workforce
People
Exceptional Workforce
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Develop. Motivate.
Collaboration Highlights
Understand the skills required to get all of the work done, efficiently and effectively.
Design labor market-feasible roles, identify pathways, assess workload, and calculate needs.
Source to Situation: Match, hire down and develop, reallocate select functions, contract, etc.
Recruit, hire, and manage to develop, equip, motivate, and maintain the right workforce.
Read a case study ›
Contact us to learn more ›
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Creating Customers
Convert, Satisfy, and Expand
Where do our targets "live," and how do we reach them?
What influences our key segments and drives prospects' decisions?
Where will we get the maximum "bang for the marketing buck?"
How can we translate customer satisfaction into new customers?
How do we know which marketing tactics are working best?
MARKETING
Prospects to Buyers
Marketing
Prospects to Buyers
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Conversion. Growth.
Collaboration Highlights
Integrate communications and marketing in partnership with externally-facing functions.
Collect and analyze key data to Identify engagement patterns and segment populations.
Research and identify segment commonalities: Characteristics, preferences, influencers, etc.
Develop, deploy, and measure tailored strategies to reach, resonate, and trigger actions.
Read a case study ›
Contact us to learn more ›
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Supplying Demand
Targets, Value, and Approach
What do our markets look like, and what are they looking for?
What is revenue potential for in our target market segments?
Who are our competitors, and how are they succeeding?
What are the differentiators in our products, services, approach, etc.
How (and/or where) should we deliver what we're offering?
Responsive government needs sound
STRATEGY
Strategy
Market Alignment
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Research. Respond.
Collaboration Highlights
Listen to key "customer" and stakeholder voices and explore data to learn needs and wants.
Define aspirations, measurable milestones, and generate "big ideas" to achieve objectives.
Work through scenarios to develop contingency plans for macro- and local-level changes.
Refine, implement, manage, and govern the program, and make informed decisions.
Read a case study ›
Contact us to learn more ›
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Laying a Foundation
Growth and Increased Profitability
What functions do we need for sales, delivery, and innovation?
What can the "back office" look like to balance needs and costs?
How can we optimize our core processes and technologies?
Where can we use technology to improve internal workflows?
How can we enhance customer interactions and experiences?
Cost-effectiveness depends on
ORGANIZATION
Organization
Setup for Success
-
Build. Streamline.
Collaboration Highlights
Optimize functions and align structures, empower leaders, and create synergies.
Streamline key workflows and clarify interfaces, within and across departments.
Incorporate key technologies to support internal processes and "customer" experiences.
Integrate delivery and support functions to increase cost-effectiveness of public services.
Read a case study ›
Contact us to learn more ›
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Doing the Work
People Who Can Deliver
What key skills do we need for sustainable, profitable growth?
How should we design jobs for effectiveness and "fillability?"
How can build capacity and foster our culture, within budget?
How do we develop, incentivize, and retain top-notch staff?
How do we promote diversity in and participation by our staff?
Quality and timeliness requires the right
PEOPLE
People
Exceptional Workforce
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Develop. Motivate.
Collaboration Highlights
Understand the skills required to get all of the work done, efficiently and effectively.
Design labor market-feasible roles, identify pathways, assess workload, and calculate needs.
Source to Situation: Match, hire down and develop, reallocate select functions, contract, etc.
Recruit, hire, and manage to develop, equip, motivate, and maintain the right workforce.
Read a case study ›
Contact us to learn more ›
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Creating Customers
Convert, Satisfy, and Expand
Where do our targets "live," and how do we reach them?
What influences our key segments and drives prospects' decisions?
Where will we get the maximum "bang for the marketing buck?"
How can we translate customer satisfaction into new customers?
How do we know which marketing tactics are working best?
Constituents stay informed through
MARKETING
Marketing
Prospects to Buyers
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Conversion. Growth.
Collaboration Highlights
Integrate communications and marketing in partnership with externally-facing functions.
Collect and analyze key data to Identify engagement patterns and segment populations.
Research and identify segment commonalities: Characteristics, preferences, influencers, etc.
Develop, deploy, and measure tailored strategies to reach, resonate, and trigger actions.
Read a case study ›
Contact us to learn more ›
Our Key Areas of Expertise
The journey begins with
STRATEGY
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Be bold, make it happen
What are your aspirations?
What do they look like close up?
How will you make them reality?
What happens if things change?
Think big! This is your chance to become something greater. But It’s more than just a clear vision and a well-structured plan. What you'll be in the future will depend on having the necessary resources, implementing well, measuring and monitoring, and interpreting and adapting to dynamic conditions, as well. You'll need to “live" your strategy, not just develop it.
Sustainable growth relies on
ORGANIZATION
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Be cost-effective for lasting results
How do you deliver services?
What infrastructure do you need?
How do you work efficiently?
How will you use technology?
Structure, process, and technology have a major influence on cost-efficiency and performance. Your organization will drive customer interactions and delivery of high-quality products and services, and meet "growth phase" requirements for marketing, human resources, finance, administration, and more. Decisions here go a long way to achieving sustainable results.
Success demands the right
PEOPLE
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Find the skills you need
What work needs to be done?
What capabilities do staff need?
How should you define roles?
How do you find who you need?
Workforce can be a limiting factor in business. If you don't know what you need people to do and what they need to do it, you can't build strong teams. Things like designing jobs, interpreting the labor market, choosing cost-effective staffing strategies, recruiting and selecting motivated people with the right skills and cultural fit, and training are essential to your success.
Getting customers requires
MARKETING
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Get (and keep) customers
What's your value proposition?
How do you convey your story?
How do you reach who matters?
How can you influence outcomes?
Your markets have to know who you are, and how your products and services will benefit them. Effective outreach - delivering messages that reach and resonate with your target audiences - is critical. Modern marketing is about relationships built on trust and delivering on promises. Create great experiences. Make things easy. Show benefits. They'll come... and come again.
Examples of Client Engagements
Since 2014, we've worked with more than 50 organizations, including socially responsible businesses in a range of industries such as hospitality, real estate, professional services, and technology services. And, our professionals have supported well over 200 other great clients, in the US and overseas, many of which are in the private sector. Whether start-up, small and growing, medium-sized, or large, we know business, and we can help you perform better and deliver more.
List of Services
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Encore Elite PartnersRead More › List Item 1
Shepherdstown, West Virginia
Bringing the Blue Ridge to the Masses
We helped Encore re-orient its hospitality offerings to emphasize the renowned regional farm-to-table experience "Taste of the Blue Ridge"...
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SJ Technologies, Inc.Read More › List Item 2
Sugar Hill, Georgia
Positioning for Post-8(a) Success
As the firm invested in its future, we helped conceptualize and implement a strategy, structure, and workforce for sustainability and smart expansion...
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Mid-Atlantic Real Estate Co.Read More › List Item 3
Washington, DC
Aligning Structure for Strategic Growth
This re-organization project helped a major commercial real estate firm (name withheld for contractual reasons) get ready to move into new markets across the US...
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AE Strategies, LLCRead More ›
McLean, Virginia
Building a Workforce to Sell and Deliver
Snowflake helped this highly-regarded, fast-growing professional services firm define, acquire, develop, motivate, and retain the right people for long-term success...
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Logan Andrew and AssociatesRead More ›
Springfield, Virginia
Envisioning the Future, Making it Happen
We helped the company articulate a clear vision and refine its recruiting and workforce development services, and led re-branding to improve market presence...
List of Services
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Encore Elite PartnersRead More › List Item 1
Shepherdstown, West Virginia
Bringing the Blue Ridge to the Masses
We helped Encore re-orient its key hospitality offering, the renowned regional farm-to-table experience "Taste of the Blue Ridge."
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SJ Technologies, Inc.Read More › List Item 2
Sugar Hill, Georgia
Positioning for Post-8(a) Success
The firm invested in developing and implementing a strategy, structure, and workforce for sustainability and smart expansion.
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Mid-Atlantic Real Estate Co.Read More › List Item 3
Washington, DC
Aligning the Organization for Strategic Growth
This re-organization project helped a major commercial real estate firm get ready to move into new markets across the US.
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AE Strategies, LLCRead More ›
McLean, Virginia
Building a Workforce to Sell and Deliver
Snowflake helped this professional services firm define, acquire, develop, motivate, and retain the right people for long-term success.
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Logan Andrew and AssociatesRead More ›
Springfield, Virginia
Envisioning the Future, Making it Happen
We helped the company articulate a clear vision and refine its recruiting services, and led re-branding to improve market presence.
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SJ Technologies, Inc.
Investing to achieve full business potential
SJ Technologies, Inc., is an 8(a) technology services firm. Having achieved and sustained an initial revenue goal, it needed to maintain performance and take the next step forward. Snowflake helped SJ lay out a strategy and design an infrastructure to both sell and deliver high-qualilty services to both existing and prospective new clients. We helped develop a growth plan and define a cost-effective organization and staffing model, phased for stages of growth. By proactively linvesting in its future, SJ is well-positioned to achieve its aggressive goals.
More Information › -
Encore Elite Partners
Pursuing the best path forward for corporate success
Encore Elite Partners (EEP) is a hospitality industry consultant and event organizer that reached a crossroads. It had several service lines with varying degrees of success, and want to maximize profitability. EEP needed to decide where to focus, and how. We assessed each subdivision to evaluate potential, and identified investments needed to leverage the best opportunities and execute really well. Today, EEP's Taste of the Blue Ridge is well-recognized and highly regarded for its farm-to-table destination events throughout the Shenandoah Valley and surrounding areas.
More Information › -
ProEventa, Inc.
Smartly investing marketing dollars in a product with a cause
ProEventa, Inc, was a subsidiary of Grafton Integrated Health Network. The company created a mobile app to help parents of children with Autism Spectrum Disorder (ASD) manage care, monitor results, and adapt strategies. The market needed to know about it! Snowflake profiled target buyers and developed marketing strategies tailored to priority segments, so it could focus its limited resources for the greatest returns. ProEventa generated substantial market interest - enough for another firm to acquire the company and take the app to the next level.
More Information › -
AE Strategies, LLC
Expanding and thriving in a competitive market
AE Strategies, LLC is a small business human capital consulting firm. Having established itself as a well-regarded provider in the market, it sought to maintain and expand upon its position. The question was "how," and the answer was stronger business development capality and the capacity to deliver, supported by a cost-effective "back office." We helped AE upgrade its structure, talent, processes, and accountability mechanisms to improve performance across the business. Today, AE is growing significantly, and expanding into new markets to fuel its progression.
More Information ›
Business success takes a team effort.
We'd like to hear about what you do, what you're selling, your future vision, and your motivations. We're interested in your goals, successes, and challenges. Understanding your story lets us share relevant ideas from our experience in all sectors and across industries, and explore if and how we can collaborate.
Will working with us help you grow?
Complete the form and let's find out!
Contact Us
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We Are (About You)!
Listen, Learn, Share, and Explore
We know your business has the potential to be exceptional. We'd like to hear what you want to accomplish and how you're doing, both your successes and your "pain points." Tell us about your situation and value proposition, your achievements and challenges, and your short-term objectives and long-term goals. As we listen, we can often share relevant, experience-based knowledge and insights to help answer your most pressing questions.
Contact Us
Thank you for contacting us about Snowflake's Government Solutions. We will get back to you as soon as possible. Have a great day!
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